WEBVTT
1
00:00:00.000 --> 00:00:02.005
Ever wish you could pay for stuff like
2
00:00:02.055 --> 00:00:04.525
after you get paid? Not before. Oh,
3
00:00:04.525 --> 00:00:05.025
Tell me about
4
00:00:05.025 --> 00:00:05.526
It.
5
00:00:05.525 --> 00:00:08.245
Right. Like that'd be, I don't know, life changing for sure.
6
00:00:08.465 --> 00:00:09.535
For sure.
7
00:00:09.535 --> 00:00:10.606
That's kind of what this company Tarfin,
8
00:00:10.605 --> 00:00:12.325
it's an ag tech company in Turkey.
9
00:00:12.345 --> 00:00:14.045
That's what they're doing for farmers over there.
10
00:00:14.565 --> 00:00:16.045
Interesting.
11
00:00:16.045 --> 00:00:17.526
Yeah. So we're like diving deep today
12
00:00:18.235 --> 00:00:19.365
into how they're making it.
13
00:00:19.365 --> 00:00:21.445
So farmers can pay for all their surprise,
14
00:00:21.945 --> 00:00:24.805
but like not until after they harvest and sell their crops.
15
00:00:25.025 --> 00:00:27.725
So instead of having to shell out months in advance.
16
00:00:27.725 --> 00:00:29.245
Right. Yeah. That's huge.
17
00:00:29.405 --> 00:00:32.325
I, I mean just thinking about the cashflow aspect alone,
18
00:00:32.375 --> 00:00:33.375
Right?
19
00:00:33.375 --> 00:00:34.285
That's what I was thinking. Yeah. And their website,
20
00:00:34.385 --> 00:00:37.445
it really lays it all out like super simply how it works.
21
00:00:37.465 --> 00:00:39.445
So it's all app based. Okay.
22
00:00:39.545 --> 00:00:41.125
You can compare prices from a bunch
23
00:00:41.125 --> 00:00:43.405
of different suppliers, all local really
24
00:00:43.495 --> 00:00:46.525
Order what you need and then once you've sold your
25
00:00:46.525 --> 00:00:48.685
harvest, that's when you pay tarpin back.
26
00:00:49.725 --> 00:00:51.725
Interesting. So it's really taking the pressure off
27
00:00:51.725 --> 00:00:53.685
that initial investment phase. Totally.
28
00:00:53.835 --> 00:00:56.885
Yeah. I mean just thinking if you were a farmer, right?
29
00:00:56.995 --> 00:00:59.805
Yeah. How would that cha, like how you do things? Mm-Hmm.
30
00:01:00.095 --> 00:01:03.605
would you be, I don't know, bolder, maybe more likely
31
00:01:03.705 --> 00:01:05.205
to try a new crop maybe.
32
00:01:06.005 --> 00:01:08.845
Absolutely. You're not as tied to those upfront costs.
33
00:01:09.275 --> 00:01:11.645
It's like it frees you up to, you know,
34
00:01:11.645 --> 00:01:12.885
maybe take a chance on something new
35
00:01:12.885 --> 00:01:16.005
or even just like invest in those higher quality supplies
36
00:01:16.025 --> 00:01:18.085
you might not have been able to afford otherwise. Yeah.
37
00:01:18.235 --> 00:01:19.925
Yeah. 'cause if you know, you don't have to pay
38
00:01:19.925 --> 00:01:21.325
until you've actually got money coming
39
00:01:21.325 --> 00:01:22.325
In.
40
00:01:22.325 --> 00:01:23.365
Exactly. It's all about that cash flow,
41
00:01:23.375 --> 00:01:24.375
Right.
42
00:01:24.375 --> 00:01:24.805
It totally changes the game.
43
00:01:24.985 --> 00:01:26.645
So walk me through this a bit more.
44
00:01:26.645 --> 00:01:28.285
Like how similar is this
45
00:01:28.345 --> 00:01:31.125
to say other buy now, pay later stuff we see?
46
00:01:31.395 --> 00:01:33.645
Well yeah, it's got that kind of DNA, you know,
47
00:01:33.645 --> 00:01:35.045
that delayed payment thing, right?
48
00:01:35.045 --> 00:01:39.845
Right. But this, this has that agricultural spin on it.
49
00:01:39.845 --> 00:01:43.005
Obviously it's less about buying something 'cause you see it
50
00:01:43.005 --> 00:01:45.885
and want it now and more about, I don't know,
51
00:01:46.645 --> 00:01:48.765
managing when farmers actually get their income,
52
00:01:48.975 --> 00:01:51.325
which is obviously seasonal. Yeah.
53
00:01:51.895 --> 00:01:52.965
Makes sense. Because
54
00:01:52.965 --> 00:01:54.085
Think about it, if you get some consumer
55
00:01:54.085 --> 00:01:55.525
credit, buy some new gadget.
56
00:01:55.525 --> 00:01:58.445
Mm. They don't care if that gadget helps you earn more.
57
00:01:58.445 --> 00:02:00.565
Right. You still gotta pay true. Right.
58
00:02:00.585 --> 00:02:03.125
But Tarfin, they've tied it to the actual harvest. Yeah.
59
00:02:03.235 --> 00:02:06.045
Like your success is their success kind of.
60
00:02:06.355 --> 00:02:08.485
It's almost like a partnership then in a way. In
61
00:02:08.485 --> 00:02:09.485
A way.
62
00:02:09.485 --> 00:02:09.725
Yeah. Got it.
63
00:02:10.165 --> 00:02:12.005
Speaking of success, they've got some big
64
00:02:12.005 --> 00:02:13.085
numbers on their website.
65
00:02:13.155 --> 00:02:16.285
Over 61,000 farmers. Wow. Yeah.
66
00:02:16.705 --> 00:02:20.365
And like millions of hectares of land impacted by this.
67
00:02:20.835 --> 00:02:23.965
That is not insignificant. 61,000 farmers.
68
00:02:24.425 --> 00:02:27.045
That's a pretty sizable chunk I'd imagine. Oh.
69
00:02:27.185 --> 00:02:28.885
Of Turkish agriculture. Right.
70
00:02:29.075 --> 00:02:31.365
It's not just some like small experiment,
71
00:02:31.375 --> 00:02:33.045
Especially when you think about how tech
72
00:02:34.195 --> 00:02:35.405
sometimes it takes a while
73
00:02:35.405 --> 00:02:36.845
to catch on in those more traditional
74
00:02:36.845 --> 00:02:38.285
industries, you know what I mean? Yeah,
75
00:02:38.805 --> 00:02:39.805
Absolutely.
76
00:02:40.225 --> 00:02:41.925
It makes you wonder though. What's the feedback been
77
00:02:41.925 --> 00:02:44.005
like directly from the farmers? Well,
78
00:02:44.095 --> 00:02:47.245
Funny you should mention that they've got this quote right
79
00:02:47.245 --> 00:02:49.565
from a farmer guy named MOK.
80
00:02:49.995 --> 00:02:50.960
Okay.
81
00:02:50.960 --> 00:02:51.926
And it's not just on their once,
82
00:02:51.925 --> 00:02:53.045
it's on their website twice.
83
00:02:53.305 --> 00:02:55.725
So you know they want people to see it. Yeah.
84
00:02:55.725 --> 00:02:56.805
They're putting it front and center
85
00:02:57.145 --> 00:02:59.645
And he talks about how much he likes being able to pay
86
00:02:59.645 --> 00:03:02.085
after the harvest, which makes sense of course.
87
00:03:02.465 --> 00:03:03.965
But then also having access
88
00:03:03.965 --> 00:03:06.485
to these like name brand quality supplies
89
00:03:06.545 --> 00:03:07.725
but still being affordable.
90
00:03:07.915 --> 00:03:10.485
Okay. So sounds like those are his big wins. So
91
00:03:10.485 --> 00:03:11.765
It's hitting all the right notes then.
92
00:03:12.735 --> 00:03:14.050
Seems like it.
93
00:03:14.050 --> 00:03:15.366
Are those like universal
94
00:03:15.505 --> 00:03:17.245
farmer problems though?
95
00:03:17.345 --> 00:03:19.325
Or is that more of a Turkey specific thing?
96
00:03:19.325 --> 00:03:20.365
That's what I'm curious about.
97
00:03:20.625 --> 00:03:22.565
So many questions. But like Tarfin
98
00:03:22.565 --> 00:03:23.845
isn't just stopping there, right?
99
00:03:23.845 --> 00:03:25.885
With this whole like core model. Right.
100
00:03:26.095 --> 00:03:27.485
Their website mentions all
101
00:03:27.485 --> 00:03:28.605
this other stuff they're doing too.
102
00:03:28.605 --> 00:03:30.685
Like this income protected package. Oh
103
00:03:30.685 --> 00:03:31.325
Yeah. I saw
104
00:03:31.385 --> 00:03:32.645
It sounds kind of wild.
105
00:03:32.675 --> 00:03:34.645
Like too good to be true almost.
106
00:03:34.875 --> 00:03:37.645
Yeah, it's ambitious. What they're talking about is
107
00:03:37.645 --> 00:03:39.925
basically like protecting farmers
108
00:03:40.675 --> 00:03:42.205
from those price swings we see.
109
00:03:42.345 --> 00:03:44.125
Oh you mean like with the crops themselves?
110
00:03:44.235 --> 00:03:46.965
Exactly. Because those prices can be all over the place.
111
00:03:46.965 --> 00:03:51.285
Right? Totally. So imagine if you as a farmer didn't have
112
00:03:51.285 --> 00:03:52.365
to worry so much about that.
113
00:03:53.035 --> 00:03:54.765
Like it takes away some of the risk.
114
00:03:54.985 --> 00:03:57.605
That'd be huge. Could totally change how you plan
115
00:03:57.605 --> 00:03:58.885
for the next season even.
116
00:03:58.885 --> 00:04:00.805
Right? For sure. Okay. That's one thing.
117
00:04:00.915 --> 00:04:03.125
Then they've got Tarfin Pro too, right? Mm-Hmm .
118
00:04:03.505 --> 00:04:04.525
And from what I gathered,
119
00:04:04.675 --> 00:04:06.445
it's like they're not just helping out
120
00:04:06.445 --> 00:04:07.765
individual farmers anymore.
121
00:04:07.795 --> 00:04:10.565
They're going bigger like whole businesses.
122
00:04:10.565 --> 00:04:11.605
Exactly. So you know
123
00:04:11.605 --> 00:04:12.565
how we were saying it's kinda like a
124
00:04:12.565 --> 00:04:13.845
partnership before? Yeah.
125
00:04:13.955 --> 00:04:15.200
Yeah.
126
00:04:15.200 --> 00:04:16.446
Now it's like they wanna work
127
00:04:16.445 --> 00:04:18.805
with the whole supply chain almost.
128
00:04:19.425 --> 00:04:23.245
Not just here's your loan farmer. It's more involved. So
129
00:04:23.245 --> 00:04:25.765
It's less about just facilitating a
130
00:04:25.765 --> 00:04:27.045
transaction, more about like
131
00:04:27.405 --> 00:04:28.405
Building a whole system.
132
00:04:28.405 --> 00:04:30.805
Yeah. Yeah. And this move from individual loans
133
00:04:31.265 --> 00:04:33.605
to supporting like these small
134
00:04:33.605 --> 00:04:35.685
and medium enterprises. I mean that's a statement.
135
00:04:35.875 --> 00:04:37.765
It's a whole other ball game for sure.
136
00:04:37.945 --> 00:04:40.525
And it's not like they're hurting for cash or anything
137
00:04:40.765 --> 00:04:42.005
'cause they got a bunch of funding, right?
138
00:04:42.355 --> 00:04:44.085
Yeah. Through those lease certificates. Oh
139
00:04:44.085 --> 00:04:45.085
Yeah.
140
00:04:45.085 --> 00:04:45.445
Big money too. Which
141
00:04:45.565 --> 00:04:46.845
I mean that says something, right?
142
00:04:46.915 --> 00:04:50.485
Like investors must have some faith in what Tarpon's doing.
143
00:04:51.125 --> 00:04:52.405
Absolutely. It. So they're not just a
144
00:04:52.405 --> 00:04:53.445
flash in the pan, you know?
145
00:04:53.445 --> 00:04:57.085
Mm. People see the long game here. The potential.
146
00:04:57.555 --> 00:04:59.605
Okay, so I gotta ask though,
147
00:05:00.045 --> 00:05:01.285
'cause everything sounds great so far.
148
00:05:01.555 --> 00:05:02.685
Uhoh, what's the catch?
149
00:05:02.895 --> 00:05:05.125
Right? Like there's gotta be something, right?
150
00:05:05.185 --> 00:05:06.845
It can't all be sunshine and roses.
151
00:05:06.875 --> 00:05:09.205
What are we like not seeing here?
152
00:05:09.435 --> 00:05:11.245
Well you always have to think about those things. Yeah.
153
00:05:11.395 --> 00:05:13.205
Even with the best intentions. Totally.
154
00:05:13.505 --> 00:05:15.965
So one thing that comes to mind, like immediately
155
00:05:17.215 --> 00:05:19.965
technology, not every farmer
156
00:05:20.505 --> 00:05:22.325
has the latest smartphone. Right? That's
157
00:05:22.325 --> 00:05:23.325
True.
158
00:05:23.325 --> 00:05:24.165
Especially out in more rural areas.
159
00:05:24.325 --> 00:05:25.925
I imagine even if they've got a smartphone,
160
00:05:25.945 --> 00:05:27.885
the internet might not always be reliable.
161
00:05:28.155 --> 00:05:29.685
Exactly. And yeah, sure.
162
00:05:29.765 --> 00:05:32.405
Tarpon's got this slick app, it's user friendly. Right?
163
00:05:32.405 --> 00:05:35.045
Right. But what if you don't even have that reliable access
164
00:05:35.705 --> 00:05:38.005
or if you're someone who you know,
165
00:05:38.005 --> 00:05:39.605
technology isn't there a strong suit
166
00:05:39.955 --> 00:05:41.525
That digital divide is a real
167
00:05:41.525 --> 00:05:42.725
thing and not just in farming.
168
00:05:42.725 --> 00:05:43.925
Right? Totally. Yeah.
169
00:05:44.225 --> 00:05:46.005
So are they just leaving those farmers behind
170
00:05:46.385 --> 00:05:47.485
or do they have other options?
171
00:05:47.485 --> 00:05:49.085
Like maybe some offline solutions?
172
00:05:49.125 --> 00:05:51.165
I don't know, to make sure everyone can benefit.
173
00:05:51.785 --> 00:05:53.285
That's something I think about. Yeah,
174
00:05:53.295 --> 00:05:54.295
Definitely.
175
00:05:54.295 --> 00:05:57.605
Because even with access, even if you solve that, yeah,
176
00:05:57.755 --> 00:05:59.645
there's still the money side of things, right?
177
00:05:59.745 --> 00:06:02.605
Oh for sure. Financial literacy huge
178
00:06:02.605 --> 00:06:05.325
Because they're making credit so easy to get.
179
00:06:05.375 --> 00:06:06.845
Right? Could that backfire?
180
00:06:06.955 --> 00:06:09.285
Like farmers getting in over their heads,
181
00:06:09.675 --> 00:06:11.405
debt they can't handle. It's
182
00:06:11.405 --> 00:06:12.405
A risk for sure.
183
00:06:12.805 --> 00:06:15.685
I mean Tarfin says they're all about responsible lending,
184
00:06:16.135 --> 00:06:18.165
which you know, hopefully they are right.
185
00:06:18.425 --> 00:06:20.045
But you're always gonna have that risk
186
00:06:20.045 --> 00:06:21.725
with any financial product. Right?
187
00:06:21.725 --> 00:06:23.165
Especially in agriculture.
188
00:06:23.285 --> 00:06:24.925
I mean so much of it is unpredictable.
189
00:06:24.995 --> 00:06:27.005
Exactly. One bad season, who knows.
190
00:06:27.345 --> 00:06:29.045
So yeah, it's great if they make it easy
191
00:06:29.045 --> 00:06:30.445
to get funding, but they've gotta
192
00:06:30.445 --> 00:06:31.445
Educate people too.
193
00:06:31.765 --> 00:06:34.245
A hundred percent. Make sure farmers know
194
00:06:34.475 --> 00:06:35.525
what they're signing up for.
195
00:06:35.665 --> 00:06:37.805
All the ins and outs, the potential downsides.
196
00:06:37.905 --> 00:06:39.245
So there's a balance there, right?
197
00:06:39.245 --> 00:06:42.365
Like you wanna encourage innovation, but I
198
00:06:42.365 --> 00:06:43.365
Protect people too.
199
00:06:43.365 --> 00:06:44.925
Especially the people you're supposed to be helping.
200
00:06:45.435 --> 00:06:46.965
Exactly. And
201
00:06:46.965 --> 00:06:48.845
that actually makes me think about something else about
202
00:06:48.845 --> 00:06:50.565
scaling all this up. Oh right,
203
00:06:50.595 --> 00:06:51.595
Yeah.
204
00:06:51.595 --> 00:06:52.485
Taking it beyond Turkey
205
00:06:52.875 --> 00:06:55.905
Because you know, this model,
206
00:06:56.525 --> 00:06:58.145
it seems almost tailor made for them, right?
207
00:06:58.535 --> 00:07:00.665
Yeah. Makes sense for how things work over there.
208
00:07:01.085 --> 00:07:03.985
But what about somewhere else? Different countries?
209
00:07:04.665 --> 00:07:06.185
'cause farming's not the same everywhere, right?
210
00:07:06.455 --> 00:07:07.545
Totally not. Mm-Hmm. .
211
00:07:07.625 --> 00:07:09.505
Different crops, different climates.
212
00:07:10.015 --> 00:07:11.825
Exactly. Plus you got different
213
00:07:11.825 --> 00:07:12.865
rules about all this stuff.
214
00:07:12.865 --> 00:07:15.625
The financial side. Even just like culturally,
215
00:07:15.925 --> 00:07:18.545
how people view debt can be totally different.
216
00:07:18.695 --> 00:07:20.260
Yeah, good point.
217
00:07:20.260 --> 00:07:21.826
So what works in Turkey?
218
00:07:22.365 --> 00:07:24.585
No guarantees is gonna fly somewhere else. Yeah. You
219
00:07:24.585 --> 00:07:25.585
Know?
220
00:07:25.585 --> 00:07:28.425
Oh for sure. Like a direct copy paste. Probably not. So
221
00:07:28.425 --> 00:07:29.425
That's the challenge for them, right?
222
00:07:29.445 --> 00:07:31.065
If they want to go global. So you
223
00:07:31.065 --> 00:07:32.185
Gotta figure out how to adapt.
224
00:07:32.525 --> 00:07:34.505
And it's not just the tech either, right?
225
00:07:34.775 --> 00:07:36.705
It's about really understanding
226
00:07:37.735 --> 00:07:39.265
What the The lay of the land.
227
00:07:39.455 --> 00:07:41.505
Yeah. Before you even get to the tech. Mm-Hmm .
228
00:07:41.585 --> 00:07:42.745
Talk to the people on the ground,
229
00:07:42.745 --> 00:07:45.185
figure out the local challenges, the opportunities. Because
230
00:07:45.265 --> 00:07:47.025
A solution in one place could
231
00:07:47.025 --> 00:07:48.025
Be a problem in another.
232
00:07:48.235 --> 00:07:50.985
Right? So it's almost like they've gotta what?
233
00:07:50.985 --> 00:07:54.385
Like stick to their principles but also be ready to pivot.
234
00:07:54.535 --> 00:07:55.120
Yeah, I like that.
235
00:07:55.120 --> 00:07:55.706
Yeah.
236
00:07:55.715 --> 00:07:58.225
Pivot, adapt, you know, whatever the word is
237
00:07:58.225 --> 00:08:00.625
Because they've gotta stay true to what they're about,
238
00:08:01.045 --> 00:08:02.105
but also be
239
00:08:02.345 --> 00:08:04.665
Flexible enough to make it work somewhere new.
240
00:08:05.015 --> 00:08:06.480
Exactly.
241
00:08:06.480 --> 00:08:07.946
It's a tough line to walk for sure.
242
00:08:08.565 --> 00:08:11.365
So as we've been like going through all this,
243
00:08:11.625 --> 00:08:13.045
what's really standing out to you?
244
00:08:13.825 --> 00:08:17.525
You know, it's easy to get lost in the weeds, right? ?
245
00:08:17.845 --> 00:08:20.045
Like with all the tech talk and the numbers, it's
246
00:08:20.045 --> 00:08:21.445
Easy to get caught up in all that, right?
247
00:08:21.445 --> 00:08:22.565
Yeah. All the data.
248
00:08:22.945 --> 00:08:25.045
But we gotta remember this is about actual
249
00:08:25.445 --> 00:08:26.925
people, you know? Yeah.
250
00:08:26.925 --> 00:08:28.205
They're livelihoods. Exactly.
251
00:08:28.595 --> 00:08:30.485
It's not just some like theoretical
252
00:08:30.675 --> 00:08:31.805
tech problem they're solving.
253
00:08:31.855 --> 00:08:34.285
Right? Right. Yeah. This is about understanding
254
00:08:34.285 --> 00:08:37.005
what Turkish farmers need, what they're up against, right.
255
00:08:37.065 --> 00:08:39.925
And giving them a way to like actually succeed. It's
256
00:08:39.925 --> 00:08:40.925
Kind of cool actually.
257
00:08:40.925 --> 00:08:42.605
Like you've got these big global companies
258
00:08:42.855 --> 00:08:44.165
doing their thing, right?
259
00:08:44.285 --> 00:08:46.805
Right. But then here's Tarfin coming in
260
00:08:47.225 --> 00:08:48.685
and they're making a difference
261
00:08:48.685 --> 00:08:50.885
by focusing on something super specific.
262
00:08:51.025 --> 00:08:52.205
You know, like a local
263
00:08:52.205 --> 00:08:53.205
Challenge.
264
00:08:53.205 --> 00:08:53.965
And that's often where the best
265
00:08:53.965 --> 00:08:55.125
innovation comes from, right?
266
00:08:55.320 --> 00:08:57.405
Totally. But how you even measure that.
267
00:08:57.435 --> 00:08:59.365
Like how do we know they're making an impact?
268
00:08:59.545 --> 00:09:01.045
What's the takeaway here?
269
00:09:01.115 --> 00:09:03.805
Well first off, you gotta remember cash flow is
270
00:09:03.805 --> 00:09:04.925
everything in farming.
271
00:09:05.985 --> 00:09:08.885
And Tarfin, they didn't try to work around that.
272
00:09:08.885 --> 00:09:10.765
They built their whole thing on it. Instead
273
00:09:10.765 --> 00:09:11.745
Of fighting the system, they
274
00:09:11.745 --> 00:09:12.726
Embraced it.
275
00:09:12.755 --> 00:09:15.085
They said, okay, farmers get paid after harvest.
276
00:09:15.425 --> 00:09:17.845
That's our starting point. And that's huge.
277
00:09:18.505 --> 00:09:20.965
It is. 'cause for so long, it's like people were trying
278
00:09:20.965 --> 00:09:24.285
to force farming to fit into like a different mold.
279
00:09:24.445 --> 00:09:25.285
A hundred percent. Yeah.
280
00:09:25.425 --> 00:09:27.045
And it just doesn't work like that. Yeah.
281
00:09:27.045 --> 00:09:28.965
Nope. And the other thing that's really coming
282
00:09:28.965 --> 00:09:32.885
through I think is just how powerful technology can be,
283
00:09:32.915 --> 00:09:33.925
even in a field like
284
00:09:33.955 --> 00:09:35.645
agriculture, which has been around forever,
285
00:09:35.895 --> 00:09:36.895
Right?
286
00:09:36.895 --> 00:09:37.285
But it's how you use it.
287
00:09:37.815 --> 00:09:42.085
Tarfin, they made their tech user friendly, which is key.
288
00:09:42.085 --> 00:09:44.325
If you're trying to help people who, you know,
289
00:09:44.495 --> 00:09:46.405
maybe they're not all tech wizards, some
290
00:09:46.405 --> 00:09:47.845
People just wanna farm, you know, .
291
00:09:48.085 --> 00:09:51.085
Exactly. . So you meet them where they are,
292
00:09:51.435 --> 00:09:53.325
give 'em the tools that make sense, and
293
00:09:53.325 --> 00:09:54.605
Hopefully make their lives a
294
00:09:54.605 --> 00:09:55.645
little bit easier in the process.
295
00:09:55.825 --> 00:09:58.365
That's the goal. Okay. But the big question I have now is,
296
00:09:59.865 --> 00:10:01.925
can this even work anywhere else?
297
00:10:02.625 --> 00:10:05.085
Or is this like so specific to Turkey
298
00:10:05.085 --> 00:10:06.805
that it's never gonna fly somewhere else?
299
00:10:07.035 --> 00:10:09.765
Million dollar question, right? Yeah. And yeah, sure.
300
00:10:09.795 --> 00:10:11.405
Some things they might need to tweak
301
00:10:11.565 --> 00:10:13.165
'em different places, different rules, right?
302
00:10:13.395 --> 00:10:17.165
Exactly. But the big stuff like fixing the cashflow,
303
00:10:17.165 --> 00:10:19.245
problem making things more transparent,
304
00:10:19.245 --> 00:10:20.645
giving farmers more control.
305
00:10:20.945 --> 00:10:22.165
That's universal. So
306
00:10:22.165 --> 00:10:24.605
It's like they've created a template almost. Yeah.
307
00:10:24.605 --> 00:10:25.925
Like a blueprint, but you gotta
308
00:10:25.925 --> 00:10:27.005
adjust for the local conditions.
309
00:10:27.005 --> 00:10:29.005
You know what I mean? Customize it. Exactly.
310
00:10:29.265 --> 00:10:31.965
So really it's about understanding that taking something
311
00:10:31.965 --> 00:10:34.845
to a new place, it's not just about like dropping
312
00:10:34.865 --> 00:10:36.005
it in and hoping for the best.
313
00:10:36.055 --> 00:10:37.285
Right? It's about, I don't know,
314
00:10:37.285 --> 00:10:39.365
almost like translating it.
315
00:10:39.475 --> 00:10:42.245
Yeah. Adapting it so it makes sense in that new environment.
316
00:10:42.785 --> 00:10:44.165
So if we had to sum all this up,
317
00:10:44.165 --> 00:10:47.805
give our listener like one big takeaway from our Tarfin deep
318
00:10:47.805 --> 00:10:49.125
dive, what would it be?
319
00:10:49.465 --> 00:10:50.685
Ooh, that's a good one.
320
00:10:51.405 --> 00:10:54.235
I think for me it comes down to this
321
00:10:55.145 --> 00:10:56.955
tech is great, can do amazing things.
322
00:10:56.955 --> 00:10:58.115
Obviously we're big fans,
323
00:10:58.785 --> 00:11:00.955
Huge fans, but it's only as good
324
00:11:00.955 --> 00:11:02.475
as the people using it, right?
325
00:11:02.475 --> 00:11:03.955
And the impact that has on their lives.
326
00:11:04.095 --> 00:11:05.435
And I think Tarfin gets that.
327
00:11:05.575 --> 00:11:06.755
That's a perfect way to put it.
328
00:11:06.755 --> 00:11:09.635
It's a good reminder that even as tech gets like more
329
00:11:09.735 --> 00:11:11.715
and more advanced, if you will.
330
00:11:11.815 --> 00:11:14.155
Oh for sure. We can't forget about the human side of things.
331
00:11:14.815 --> 00:11:17.555
So as we wrap up our deep dive into
332
00:11:17.685 --> 00:11:18.875
Tarfin, we'll leave you with this.
333
00:11:19.775 --> 00:11:22.195
How can we use technology to build a better future?
334
00:11:22.575 --> 00:11:25.435
Not just for some, but for everyone. Think about it.
335
00:11:25.435 --> 00:11:26.635
Keep asking those questions.
336
00:11:27.015 --> 00:11:28.915
And until next time, happy diving.