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<v Speaker 1>This is off track.</v>

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Hello and welcome everybody to Off Track with Hinch

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and Rossi on a Tuesday.

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Uh, very, very rare occurrence

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to have us both here on a Tuesday, but it's for good reason.

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Uh, and that's 'cause we have a very special guest as our,

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uh, guest on the show today.

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Please welcome Mark Miles to the show.

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Mark, thanks so much for joining us.

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<v Speaker 2>Thanks. It's, uh, I think it's been a few years,</v>

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since we did this, so it's, it's a pleasure.

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We got a lot to talk about. Yeah.

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<v Speaker 3>Quite surprising, quite weak, right?</v>

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Surprising that, uh,

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that a couple years on this thing still

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exists, if I'm honest with you.

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Um, so, uh, happy, happy to be here to have you.

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Um, but yeah, as James said, big week, why don't you walk us

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through, uh, what you've been up to.

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<v Speaker 2>Well, in, in a way, you know, these things end up being</v>

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almost an climactic, which is it,

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it was such an important event that, that it's a little bit

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of an oxymoron to say that, but I say it

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because this has been a conversation really for months.

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And to my recollection, probably all

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of us involved have slightly different skews.

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But, um, I remember Eric Shanks saying to me a couple times,

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right when we were beginning the broadcast relationship,

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Hey, you know, the Murdoch companies have a

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pretty hefty balance sheet.

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They got a lot of cash.

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There's a lot of that cash

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because they're, they wanna be opportunistic at

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looking at acquisitions.

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To be frank, it didn't cross my mind that

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that might be a conversation starter for us.

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And then much more recently, several weeks ago, uh,

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it became that what about would you guys be open to?

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And really, uh, in a sense it was kind of out of the blue.

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'cause I, it's been said Roger,

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and we were not looking for investors.

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Roger doesn't need capital.

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And, um, you know, so it just, it just wasn't top of mind.

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But very quickly it became, well,

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this is an interesting idea, not

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because of the, the sale of the stock,

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which I can explain if you guys care about it more

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technically, but

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because they're just such a great strategic partner.

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So for us it was important that, um, well,

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I should back up in, in short order.

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They gained the trust of Roger Penske

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and all of us as great partners for reasons

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that you guys are nodding your heads

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or pretty obvious, right?

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They Right. Always under promised Overdelivered,

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they took initiative and didn't even ask like those spots

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that we all saw kind of at the end of football season.

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They just did 'em and they were fabulous

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and they spent a lot of money on things that, um,

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they didn't have to do, but sort of beginning

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to build this bridge of trust

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that they really care about the property.

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Everybody knew that Eric Shanks cares about, uh, racing in,

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in IndyCar, in are Agile and,

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and put money behind their thoughts to kind of help us grow,

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but also in retrospect to show us that they take initiative

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and they can make an impact.

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So in short order, the benefits of the strategy

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to us beca were, were obvious.

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It didn't take a long conversation to work out kind

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of the economics of the pricing of the stock,

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which was Penske Corp stock sold to, uh, to, to Fox.

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Um, and then there's the separate piece,

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which frankly took the longest

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because one thing is to bring in a minority investor

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that has equity in the company.

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Another thing is how do you handle the media rights?

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And you, you'll probably wanna talk about that more,

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but that's always been a separate conversation related,

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but separate conversation

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and a separate media licensing agreement.

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And that was the thing that, uh, sort of took the longest

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to work through and finalize. Before we

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<v Speaker 3>Get going, I just wanna know</v>

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before we get into, into the details of, of that

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and then also what it means for the future of the sport.

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Like, you, you, you, right off the bat it was RP and,

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and you and,

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and all of Penske Corp wasn't really interested in a partner

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they weren't interested in, in a sale per se.

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And then these conversations started happening.

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Was there a catalyst that that kind of made that door open?

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Or, or how did that come to be something that, oh, we're not

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that interested to, oh, this is what we'd love to do and,

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and we're gonna do going forward?

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<v Speaker 2>It was really simple. We, it wasn't</v>

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that we were not interested in their,

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in the conversation they began.

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It was that we just weren't generally looking at all to,

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to sell equity in the company.

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The catalyst was Eric Shank saying, Hey, we'd like to talk

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to you about investing in the company,

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and you probably understand their rationale,

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but it, it was easy for them to articulate

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and very quickly we were like, that's an interesting idea.

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So there wasn't any other cause Right.

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It wasn't that he had to have the money at Penske Corp

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or Capital, um,

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we just thought they'd make outstanding partners.

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<v Speaker 4>Mark, I have $23 set aside for investments.</v>

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It's earmarked. I need a couple days to free it up.

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Can I get in on this?

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<v Speaker 2>Well, you won't be able to get registered stock.</v>

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You'd have to buy it through me. Okay.

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I'm willing to have a little side hustle here and, uh,

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but I, I don't think the, the, uh,

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the entry price is 23 bucks, mate.

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<v Speaker 4>Okay. It's gonna take a couple days for me</v>

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to move some things around to get that 23 freed up,

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but we'll talk, we'll talk,

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<v Speaker 2>Okay. Fair.</v>

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<v Speaker 1>Yeah. We'll, we'll make sure you guys get,</v>

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get connected offline.

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Um, so, so Mark, so you kind of mentioned it,

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but you said that this was actually

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an acquisition into Penske Corp or No,

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<v Speaker 2>No, I didn't, I didn't mean to say that a hundred percent</v>

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of the stock of the company, Penske Entertainment Company,

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had been owned by Penske Corp.

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<v Speaker 1>Right, okay.</v>
<v Speaker 2>So, um, they bought a third</v>

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of the stock in Penske Corp.

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I'm sorry, in Penske Entertainment from Penske

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<v Speaker 1>Corp.</v>

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Right, okay. And Penske Entertainment includes both the

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series and the Speedway.

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Yeah. And IMSP.

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<v Speaker 2>Exactly.</v>
<v Speaker 1>Right, right, right.</v>

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So do you know what, because

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because it had been so kind of public, you know, it,

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there had been articles written about how

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IndyCar wasn't looking for an investment,

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they weren't looking for partners.

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Do you know, from from Fox

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and from Eric Shanks side, what kind of motivated him

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to even broach the subject?

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I mean, yeah, fine, he said they had some, you know,

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some capital they were looking at, you know,

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different acquisition opportunities,

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but it had been very publicly discussed

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that this was not really something

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IndyCar was interested in.

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So do you know what kind of made him

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bring up the idea in the first place?

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<v Speaker 2>No, I don't know that there was, if there was one kind</v>

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of precipitating factor for, for Eric

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or Fox, I, you know, they'd spent months getting to know us.

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Um, I guess it's good news, bad news.

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They clearly think there's a big upside

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and they want, They wanna be part of

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that ride as an investor.

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So that, that's that.

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And I think that they trust us as we trust them

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and they think they can add some real value as these kind

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of strategic partners that bring ideas, uh,

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and initiatives for growth to the table.

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So, you know, I I do remember when it first came up,

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it was kinda sheepish, .

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'cause I'm sure they, they didn't in any way wanna somehow

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risk offense or, uh,

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or any unintended consequence from floating the idea.

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And it was very casual.

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You know, what if,

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is there any chance you guys would be open to, so again,

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there was no lightning bolt for anybody.

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It, it was the evolution

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and the development of the relationship and the trust

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and the, our admiration for them

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and them seeing an opportunity

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and then then having, taking the initiative to say, what if?

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And then the stock piece of that happened quickly,

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as I said, took a little longer

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to work out the media license.

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<v Speaker 3>So as, as you just said, like Fox obviously has a,</v>

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has a clear understanding of of the upside.

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Um, they believe in the sport, they believe in,

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in the series and, and all those that are involved

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in getting it to this point.

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And in the, in the media release, it was announced kind of

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all of the things that immediately, like off the bat,

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you know, they're gonna, they're gonna start planning on

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doing, which was, I'm just reading it,

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but you know, it says generate industry leading events,

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hyper engaged digital media

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and content strategy, new opportunities for the athletes

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to take center stage across different, um, entertainment

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and sports properties and, and all this sort of thing.

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Is that really the, the, the main

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excitement from your, you guys obviously having a partner

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of the magnitude of Fox Sports is,

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is in an iconic brand such as that is, is great,

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but is it really the excitement of where they can propel

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the series and the races

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and the drivers in ways

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that maybe previously couldn't have been done for,

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for either financial reasons or personnel reasons

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or, or what have you?

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Just, just general restrictions.

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Is that what you're, you guys are most looking forward

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to is, is just the enhanced engagement

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that they're gonna bring to the table for the

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<v Speaker 2>Sport?</v>

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It's that, but but think of it in broad terms, Alex.

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I mean, I think it's telling that this was the first thing

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that, how was this announcement made?

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It was, it was made

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through a report in the Wall Street Journal.

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Sure. Try to think back

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to the last time the Wall Street Journal was covering us.

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So I think that's indicative of the reach and

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and I'm sure their management didn't call up the editor

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or the writer at the journal

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and say, Hey, you know, write this.

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But the access was there

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and I, I just, it's, it's not a huge thing,

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but I think it's kind of indicative of the reach

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in the media world that, uh, that, that they have.

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Um, and,

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and you know, like the Barto deal

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that they announced not very long ago, that's,

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it's a different kind of example

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where they've got a relationship now that, um,

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hopefully, uh, with their entree to the Barto people

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will help get them thinking about us more often and,

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and reaching other audiences in,

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in different clever, you know, appealing ways.

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So I just think their, their general reach, uh,

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is a huge asset.

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So I guess I, I would, I would also say that

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we just think they're very nimble and creative.

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So we didn't say, okay, X amount

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of money is coming in for the stock.

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00:10:59.285 --> 00:11:02.555
We're gonna take y amount of it and do these 10 things.

244
00:11:03.325 --> 00:11:07.515
We've learned in our relationship with them that they're,

245
00:11:07.905 --> 00:11:10.355
they're, they're creative, right?

246
00:11:10.355 --> 00:11:12.715
They're clever. They're thinking about how

247
00:11:12.715 --> 00:11:15.995
to project a brand, how to get in front of other audiences.

248
00:11:16.375 --> 00:11:17.555
So, so it's beyond,

249
00:11:17.905 --> 00:11:20.115
with all due respect the talent in the broadcast,

250
00:11:20.145 --> 00:11:21.915
it's all the other ways they can help

251
00:11:22.735 --> 00:11:24.355
and they do in addition

252
00:11:24.355 --> 00:11:26.835
to the unbelievable talent on the broadcast. Yeah,

253
00:11:26.835 --> 00:11:27.835
<v Speaker 3>Yeah, yeah.</v>

254
00:11:27.835 --> 00:11:29.075
It's just you back, just worry. Keep digging there, Kyle.

255
00:11:29.075 --> 00:11:30.315
Don't keep digging. Don't worry James.

256
00:11:30.545 --> 00:11:32.835
Just like drivers, you are also replaceable.

257
00:11:33.345 --> 00:11:35.475
Very, very disposable. Yes. I just

258
00:11:35.475 --> 00:11:36.995
<v Speaker 4>Wanna be clear, he was talking about Townsend,</v>

259
00:11:37.295 --> 00:11:38.475
he was saying that that's the,

260
00:11:38.475 --> 00:11:39.915
that's the real talent in the booth.

261
00:11:41.585 --> 00:11:46.375
<v Speaker 2>Yeah, so, so, uh, they, they, it was just quick</v>

262
00:11:46.485 --> 00:11:48.895
that, um, this could be a great fit.

263
00:11:48.955 --> 00:11:50.535
We know we, we will get along.

264
00:11:51.115 --> 00:11:54.565
We know they will bring what I would call strategic value,

265
00:11:55.385 --> 00:11:56.765
not only because of the way they think,

266
00:11:56.785 --> 00:11:59.645
but the world they operate in, the worlds they operate in,

267
00:11:59.975 --> 00:12:01.965
which is a great compliment to, to us,

268
00:12:02.165 --> 00:12:05.125
I think our greatest strength other than expertise in

269
00:12:05.125 --> 00:12:06.405
Motorsport is operations.

270
00:12:07.105 --> 00:12:11.265
And, um, so this is just a great way to not only round

271
00:12:11.265 --> 00:12:14.545
that out, but I think, uh, blow it up in, in a,

272
00:12:14.575 --> 00:12:16.345
hopefully in a really significant way.

273
00:12:20.125 --> 00:12:22.625
<v Speaker 1>So then, so then what are the, the, the easiest ways</v>

274
00:12:22.625 --> 00:12:23.825
to say, what are the next steps?

275
00:12:23.825 --> 00:12:25.105
Right? This happens, it gets

276
00:12:25.105 --> 00:12:26.385
announced, everybody gets excited.

277
00:12:26.385 --> 00:12:29.265
Obviously we're three races from the end of our season,

278
00:12:29.485 --> 00:12:31.825
so no one's expecting any big changes

279
00:12:32.045 --> 00:12:34.625
or monumental shifts in the next four weeks.

280
00:12:35.125 --> 00:12:38.105
But what is the process from IndyCar side, from Fox's side,

281
00:12:38.105 --> 00:12:40.945
the way you guys work together in establishing, okay,

282
00:12:41.245 --> 00:12:43.945
how do we start tackling the, the issues that we have

283
00:12:44.045 --> 00:12:45.745
or the, the things, the goals that we're going

284
00:12:45.745 --> 00:12:46.825
after? Yeah, it,

285
00:12:46.825 --> 00:12:50.745
<v Speaker 2>It isn't a, uh, firmly prescribed process,</v>

286
00:12:51.645 --> 00:12:53.925
but today, um,

287
00:12:55.285 --> 00:12:57.005
a couple senior people at Fox

288
00:12:57.065 --> 00:12:59.245
and a couple senior people at Penske Entertainment,

289
00:12:59.905 --> 00:13:01.445
not long from now, we'll,

290
00:13:01.445 --> 00:13:05.205
we'll have a conversation about ideas or,

291
00:13:05.345 --> 00:13:07.205
or categories of ideas.

292
00:13:07.975 --> 00:13:11.525
Later this week, senior people, um,

293
00:13:11.875 --> 00:13:14.285
will have senior people from Penske Entertainment,

294
00:13:14.655 --> 00:13:17.765
we'll meet as a group and start generating our ideas

295
00:13:17.865 --> 00:13:19.965
and our priorities, and then we just pull 'em together.

296
00:13:20.345 --> 00:13:22.405
And whether that means in a week or two

297
00:13:22.465 --> 00:13:27.205
or at the end of the season, they'll be, uh, a, uh,

298
00:13:28.405 --> 00:13:29.765
a kumbaya meeting.

299
00:13:29.825 --> 00:13:32.365
That's a strategy session with everybody or not.

300
00:13:32.445 --> 00:13:35.725
I don't know. My guess is we won't do it that way

301
00:13:35.725 --> 00:13:37.405
because neither one of us likes waiting.

302
00:13:38.025 --> 00:13:39.885
It, it'll be, there's an idea.

303
00:13:40.015 --> 00:13:41.245
Let's, you know, why don't we do it?

304
00:13:41.545 --> 00:13:43.005
So, but you,

305
00:13:43.285 --> 00:13:45.405
I think Alex already read some of the categories.

306
00:13:45.505 --> 00:13:48.125
We think the, you know, we've been talking about this

307
00:13:48.125 --> 00:13:51.725
for a while, but I think we've got a great ally in helping

308
00:13:51.955 --> 00:13:55.445
execute the idea of having our events in places

309
00:13:55.475 --> 00:13:56.485
that will lift the sport

310
00:13:56.985 --> 00:13:58.445
and putting 'em forward in a way

311
00:13:58.835 --> 00:13:59.845
that will make a difference.

312
00:14:00.505 --> 00:14:04.645
So, um, we had obviously already announced, uh,

313
00:14:04.835 --> 00:14:07.085
Arlington all and with great partners

314
00:14:07.085 --> 00:14:10.005
and that sort of emblematic of the openness to dealing

315
00:14:10.035 --> 00:14:11.525
with big franchises,

316
00:14:12.185 --> 00:14:14.365
big organizations in the media and sports.

317
00:14:15.265 --> 00:14:17.365
And by the way, you'll recall, they helped us push

318
00:14:17.365 --> 00:14:19.645
that right out of the box with, uh,

319
00:14:20.005 --> 00:14:22.965
NFL football they were covering in Arlington, right?

320
00:14:22.965 --> 00:14:27.525
Then when that announcement was made, um, you know, um,

321
00:14:27.755 --> 00:14:29.525
they, they liked the Mexico idea.

322
00:14:30.465 --> 00:14:33.275
It's not, uh, that that's their principle market

323
00:14:33.295 --> 00:14:36.595
and they only have US media rights they don't have in other

324
00:14:36.835 --> 00:14:40.515
countries, but it's gonna be a big, uh, I think,

325
00:14:41.615 --> 00:14:43.035
you know, kind of tent pole event.

326
00:14:43.095 --> 00:14:45.075
And it'll be, I believe it'll be so

327
00:14:45.775 --> 00:14:48.195
strong in Mexico that'll, you know,

328
00:14:48.215 --> 00:14:51.405
the tsunami will flow into, uh, north America in a way

329
00:14:51.405 --> 00:14:54.765
that's helpful to them, including on Fox broadcast in the us

330
00:14:55.575 --> 00:14:59.165
We're working on another one that is clearly in that kind

331
00:14:59.165 --> 00:15:03.935
of, um, category of young and different

332
00:15:03.935 --> 00:15:07.735
and hot and, um, can you, can you break some

333
00:15:07.735 --> 00:15:09.015
<v Speaker 4>News today? What, what's, uh,</v>

334
00:15:09.995 --> 00:15:10.995
<v Speaker 2>No.</v>

335
00:15:11.255 --> 00:15:14.105
Well these guys, these these guys have heard conversations

336
00:15:14.155 --> 00:15:16.225
about places like Denver.

337
00:15:16.925 --> 00:15:18.425
So that is not a news flash,

338
00:15:18.565 --> 00:15:21.065
but it, it, I think you could say Denver's the kind

339
00:15:21.065 --> 00:15:22.265
of city that we're talking about.

340
00:15:22.435 --> 00:15:25.545
Don't, I did not just tell you  that we'll work on Denver,

341
00:15:25.765 --> 00:15:27.985
but it's an example of a market we're not in

342
00:15:28.415 --> 00:15:30.345
that we think is young and aggressive

343
00:15:30.445 --> 00:15:33.465
and kinda aspirational for a lot of people. So,

344
00:15:33.765 --> 00:15:37.105
<v Speaker 3>So do you imagine, or are you foreshadowing</v>

345
00:15:37.575 --> 00:15:41.905
that this relationship with Fox is gonna kind

346
00:15:41.905 --> 00:15:43.225
of give you some horsepower

347
00:15:43.375 --> 00:15:45.985
that you maybe didn't have going

348
00:15:46.015 --> 00:15:47.105
into some of these new markets?

349
00:15:47.235 --> 00:15:49.905
Maybe if there was a little bit of opposition here

350
00:15:49.905 --> 00:15:54.145
or there from various parties, is this now kind of the,

351
00:15:54.325 --> 00:15:56.905
the extra leg that you need?

352
00:15:56.905 --> 00:16:00.065
It's cash in order to, to, to move the needle in,

353
00:16:00.085 --> 00:16:01.745
in the direction of a, of a yes vote

354
00:16:02.045 --> 00:16:03.105
for, for these new markets.

355
00:16:03.525 --> 00:16:05.745
<v Speaker 2>And I don't think it's so much a vote.</v>

356
00:16:07.105 --> 00:16:10.085
And James said cache, it can be lots of things, right?

357
00:16:10.225 --> 00:16:12.125
If we're trying to get a promoter so

358
00:16:12.125 --> 00:16:14.005
that we're not necessarily the promoter

359
00:16:14.005 --> 00:16:18.465
of all the new events that can't hurt if it's entree.

360
00:16:19.085 --> 00:16:23.745
So, you know, there can't be a major league franchise

361
00:16:23.745 --> 00:16:25.065
where they don't know the ownership

362
00:16:25.065 --> 00:16:27.225
and the management in the, in this country.

363
00:16:27.485 --> 00:16:30.025
So door opening for partnerships

364
00:16:30.125 --> 00:16:31.945
and that, that could lead to races.

365
00:16:32.485 --> 00:16:33.665
Um, and then Ultimate and,

366
00:16:33.665 --> 00:16:34.705
and the reason I think all

367
00:16:34.705 --> 00:16:37.625
that has some clout is we already can show

368
00:16:38.055 --> 00:16:40.065
that when we're doing something like that, they're gonna be

369
00:16:40.065 --> 00:16:41.945
behind it and make it a bigger deal.

370
00:16:42.685 --> 00:16:45.995
So I I I, I just think there, uh, there's a lot

371
00:16:45.995 --> 00:16:50.475
of ways they can play in making that more achievable faster.

372
00:16:50.695 --> 00:16:52.995
<v Speaker 1>Now you mentioned it earlier and, and said we'd get to it,</v>

373
00:16:53.015 --> 00:16:55.675
but it is an interesting question as we are in year one,

374
00:16:56.015 --> 00:16:58.835
you know, having finished year one of the media rights deal

375
00:16:58.835 --> 00:17:02.075
with Fox, now they're a part owner of the whole program.

376
00:17:02.665 --> 00:17:06.595
What does that mean long term for the media rights situation

377
00:17:06.595 --> 00:17:09.075
with IndyCar and then the TV provider and

378
00:17:09.075 --> 00:17:10.995
<v Speaker 4>Maybe specifically for James, like</v>

379
00:17:12.575 --> 00:17:15.075
<v Speaker 1>and can I get a, a contract extension or,</v>

380
00:17:16.935 --> 00:17:19.115
<v Speaker 2>You know, I'm gonna have to, Hey Elias, can I,</v>

381
00:17:19.215 --> 00:17:20.955
can you reread the contract

382
00:17:21.075 --> 00:17:22.675
and see if it says anything about Hinch Cliff?

383
00:17:22.895 --> 00:17:24.155
<v Speaker 1>Was I in there specifically?</v>

384
00:17:24.155 --> 00:17:26.075
Because I did ask, I did ask for that

385
00:17:26.095 --> 00:17:28.035
to be just a little footnote, like a,

386
00:17:28.035 --> 00:17:29.075
like an addendum at the end,

387
00:17:29.075 --> 00:17:30.435
little late, you know, appendix scenario.

388
00:17:30.435 --> 00:17:31.915
<v Speaker 2>Sure. You know, we started down that path</v>

389
00:17:31.935 --> 00:17:34.755
and then it was, is this gonna do any more harm than good?

390
00:17:35.055 --> 00:17:38.155
And we just thought, let's, let's just be silent.  fair.

391
00:17:38.505 --> 00:17:41.705
<v Speaker 1>Fair.</v>
<v Speaker 2>So they didn't buy,</v>

392
00:17:41.705 --> 00:17:43.665
they don't own the media rights, right?

393
00:17:43.665 --> 00:17:48.225
Ownership to me, right, is, is doesn't have a term limit,

394
00:17:49.105 --> 00:17:51.765
at least in, in the case of owning the stock, it doesn't,

395
00:17:52.595 --> 00:17:54.605
they had a license for a few years,

396
00:17:55.255 --> 00:17:59.485
which you guys are all keenly aware of and part of, um,

397
00:18:00.065 --> 00:18:03.805
and we extended the num the term by a few years.

398
00:18:04.905 --> 00:18:07.525
Um, I my own, you can't give specifics on those numbers.

399
00:18:08.105 --> 00:18:10.565
I'm not going to, but I would just tell you, you know,

400
00:18:10.565 --> 00:18:14.885
there are 20 year deals in rights in, in,

401
00:18:14.885 --> 00:18:17.685
in the us it's not that kinda long term, right?

402
00:18:19.155 --> 00:18:21.175
Uh, so they remain our partner,

403
00:18:21.565 --> 00:18:22.855
they're gonna pay us a little bit more

404
00:18:22.955 --> 00:18:24.415
during the extended years.

405
00:18:24.415 --> 00:18:26.415
That's a good thing. And, um,

406
00:18:26.875 --> 00:18:30.135
and bring some other value to the table in the broadcast.

407
00:18:31.105 --> 00:18:36.045
Um, and then when the license is reaching its term,

408
00:18:36.785 --> 00:18:38.525
we are absolutely free to go to the market

409
00:18:39.025 --> 00:18:40.165
and see what's in the market.

410
00:18:40.215 --> 00:18:41.445
Right? And, um,

411
00:18:42.365 --> 00:18:45.225
and frankly, it'll be interesting, right?

412
00:18:45.545 --> 00:18:47.825
I I think we kinda got the best of both worlds.

413
00:18:48.065 --> 00:18:52.105
'cause if three other, you know, apple and NBC wants it back

414
00:18:52.165 --> 00:18:55.065
and name anybody else you want, want it, um,

415
00:18:56.525 --> 00:18:58.575
that they're gonna have every chance to get it.

416
00:18:59.315 --> 00:19:02.335
And Fox will benefit if

417
00:19:02.335 --> 00:19:04.975
or when it went to somebody else for, for better

418
00:19:05.495 --> 00:19:06.575
consideration because they,

419
00:19:07.005 --> 00:19:10.455
they have a financial interest in the ownership

420
00:19:11.195 --> 00:19:14.655
of the company, but they do not own the media rights.

421
00:19:14.835 --> 00:19:17.975
And so, um, yeah, I think I,

422
00:19:17.975 --> 00:19:19.135
again, that was important to us.

423
00:19:19.155 --> 00:19:23.455
We were not looking to kind of mortgage our media rights

424
00:19:23.795 --> 00:19:25.495
and in any way cap the value.

425
00:19:25.495 --> 00:19:28.135
Because to me, you guys know, I've felt this

426
00:19:28.135 --> 00:19:32.255
for a long time, that the one, one of the big things

427
00:19:32.915 --> 00:19:36.215
for IndyCar is we don't have the kind of TV revenues

428
00:19:36.925 --> 00:19:41.295
that allow us to act like, you know, other major leagues.

429
00:19:41.935 --> 00:19:44.655
I think we outperform our weight class in a lot

430
00:19:44.655 --> 00:19:48.255
of other ways, given the, the dearth of, uh,

431
00:19:49.455 --> 00:19:50.635
of TV revenue.

432
00:19:50.815 --> 00:19:52.115
That's not to say there isn't any.

433
00:19:52.115 --> 00:19:54.515
And there is, and it's net and we got a great TV partner,

434
00:19:55.055 --> 00:19:56.475
but it isn't a billion dollars a year.

435
00:19:56.495 --> 00:19:58.835
And I'm not saying it will be in, in two years

436
00:19:58.935 --> 00:20:01.115
or five years, but, um,

437
00:20:02.495 --> 00:20:04.755
we wouldn't wanna sell stock in the company

438
00:20:05.215 --> 00:20:08.955
and at the same time kind of cap our financial prospects

439
00:20:09.095 --> 00:20:11.555
for the value future values of our media rights.

440
00:20:11.735 --> 00:20:12.875
And this deal didn't do that.

441
00:20:13.135 --> 00:20:15.355
So I, I really think in that way, it's,

442
00:20:15.355 --> 00:20:16.475
it's the best of all worlds.

443
00:20:16.735 --> 00:20:19.675
You know, some people have looked at it more defensively,

444
00:20:19.675 --> 00:20:20.875
and it's a fair point of view.

445
00:20:21.455 --> 00:20:25.355
If anybody ever worried if, if Fox was gonna come in hard

446
00:20:25.895 --> 00:20:29.075
in 2025 and be a fabulous promotional partner,

447
00:20:29.175 --> 00:20:32.795
and then, you know, in 26 it was less in 27, it was less,

448
00:20:33.655 --> 00:20:37.995
um, I don't, this this ought to be looked at as, uh,

449
00:20:38.345 --> 00:20:39.515
real insurance that,

450
00:20:39.515 --> 00:20:41.835
that they're not gonna lose interest in in any way.

451
00:20:42.655 --> 00:20:44.395
And they have an interest in the

452
00:20:44.395 --> 00:20:46.435
increasing value of our rights. So

453
00:20:46.745 --> 00:20:50.345
<v Speaker 3>That leads me to kind of one of my final questions, and</v>

454
00:20:51.325 --> 00:20:52.385
before I get to the question,

455
00:20:52.565 --> 00:20:53.985
it kind of starts with a statement.

456
00:20:54.205 --> 00:20:58.785
Um, this must a be incredibly rewarding for

457
00:20:59.425 --> 00:21:02.465
yourself and, and, and Roger and his whole team, right?

458
00:21:02.485 --> 00:21:07.305
To have a a partner have this amount

459
00:21:07.305 --> 00:21:08.545
of belief in the sport.

460
00:21:08.725 --> 00:21:10.065
And it's a testament to

461
00:21:10.065 --> 00:21:12.785
what you guys have done over the five years,

462
00:21:13.085 --> 00:21:16.345
not even five years yet to get the sport to where it is,

463
00:21:16.485 --> 00:21:21.225
to have the, the foreseen value that not only exists,

464
00:21:21.365 --> 00:21:24.465
but but will continue to grow and exist in the future.

465
00:21:25.405 --> 00:21:29.185
Now that there's a partner involved, now that it's Fox,

466
00:21:30.655 --> 00:21:34.425
does it add or take away some of the pressure of, you know,

467
00:21:34.425 --> 00:21:36.385
there's, there's so much talk all

468
00:21:36.515 --> 00:21:37.665
after every weekend, right?

469
00:21:37.665 --> 00:21:40.865
About a TV number being this, or a TV number being that

470
00:21:40.925 --> 00:21:41.945
or all this sort of thing.

471
00:21:42.855 --> 00:21:46.505
Does it, does it, does it create a situation

472
00:21:46.505 --> 00:21:50.385
where you feel like you have to continue delivering?

473
00:21:50.565 --> 00:21:53.225
Or do you feel like a little bit of the burden is kind

474
00:21:53.225 --> 00:21:55.545
of now shared across all of you and,

475
00:21:55.605 --> 00:21:58.985
and you're gonna work to make it, to make it grow together?

476
00:21:59.215 --> 00:22:01.025
Like, like how does that kind of fall?

477
00:22:01.655 --> 00:22:02.825
<v Speaker 2>It's an interesting question.</v>

478
00:22:04.065 --> 00:22:05.345
I kind of don't think that way.

479
00:22:05.585 --> 00:22:08.385
I, I can speak for myself in that way, in that regard.

480
00:22:09.125 --> 00:22:13.045
I mean, I, I remember verses right and A, B, C,

481
00:22:13.545 --> 00:22:15.325
and mm-hmm  you never knew where the hell

482
00:22:15.385 --> 00:22:16.885
to find Indy car racing.

483
00:22:17.825 --> 00:22:19.645
And then it took a few years,

484
00:22:19.945 --> 00:22:24.005
but we got an NBC deal done where we had NBC and,

485
00:22:24.345 --> 00:22:26.965
and Peacock and, and, uh, USA

486
00:22:26.965 --> 00:22:29.925
or whichever cable it, it, it happened

487
00:22:29.925 --> 00:22:31.445
to be on a given race weekend.

488
00:22:31.585 --> 00:22:34.005
And they were great partners, uh, great relationships

489
00:22:34.005 --> 00:22:37.805
with them and, and, uh, years later, and now we're here.

490
00:22:38.625 --> 00:22:41.685
So I, I know you, I don't see

491
00:22:41.685 --> 00:22:43.925
how you do these things in a year or two.

492
00:22:44.545 --> 00:22:45.725
We, we are rebuilding

493
00:22:45.785 --> 00:22:50.335
and building, uh, an American sports franchise, uh,

494
00:22:50.345 --> 00:22:52.615
which I also think has an international upside.

495
00:22:53.045 --> 00:22:56.375
It's a whole nother matter. But, um, so I I, um,

496
00:22:57.085 --> 00:23:00.975
I've never had any doubt that the deal with Fox will produce

497
00:23:01.645 --> 00:23:06.335
important increases in our TV audiences, which is

498
00:23:07.265 --> 00:23:08.275
kind of foundational

499
00:23:08.935 --> 00:23:12.355
to TV rights achievement sometime in the future.

500
00:23:13.285 --> 00:23:14.505
So, and it's true.

501
00:23:15.265 --> 00:23:18.145
I mean, people can write about whatever they think about the

502
00:23:18.145 --> 00:23:20.025
numbers at the end of this year.

503
00:23:20.265 --> 00:23:22.785
I, you know, I'll make the bet with Tim, I'll get,

504
00:23:22.785 --> 00:23:24.505
he can get his 25, is it cents

505
00:23:24.505 --> 00:23:25.625
or bucks? I can't remember. 20.

506
00:23:25.805 --> 00:23:29.785
<v Speaker 4>It was $23. Yeah, we can pop it to 25 if James</v>

507
00:23:30.005 --> 00:23:31.105
<v Speaker 2>Can lend some, well, let's go 25.</v>

508
00:23:31.115 --> 00:23:32.265
We'll make it US dollars.

509
00:23:33.025 --> 00:23:36.065
I don't want to argument about which kind of dollars anyway.

510
00:23:36.065 --> 00:23:38.385
We're gonna have a 40% increase year over year

511
00:23:38.965 --> 00:23:42.665
in our average television last year versus this year.

512
00:23:43.665 --> 00:23:45.325
I understand how we get it. It, right?

513
00:23:45.425 --> 00:23:47.285
It was, it's kind of a slam dunk

514
00:23:47.285 --> 00:23:50.725
because everything's on network and we don't have a two

515
00:23:50.725 --> 00:23:55.645
or three races solely on Peacock or on USA or maybe CNBC.

516
00:23:55.795 --> 00:23:59.125
It's, it's Fox. But that's a big deal.

517
00:23:59.145 --> 00:24:00.525
And those are real eyeballs

518
00:24:00.625 --> 00:24:03.965
and it increases our value next year.

519
00:24:04.035 --> 00:24:07.085
Talking with Eric, we've all agreed now we gotta start

520
00:24:07.085 --> 00:24:10.545
to move the average as it as that first year

521
00:24:10.545 --> 00:24:11.985
of all network cycles through.

522
00:24:12.445 --> 00:24:14.865
So we gotta do things like Arlington or Mexico

523
00:24:15.125 --> 00:24:19.225
or other, I hope, creative things and more digital and, and,

524
00:24:19.285 --> 00:24:20.505
and, and the like.

525
00:24:21.325 --> 00:24:25.325
Um, so I just don't think of it as, you know, oh my God,

526
00:24:25.325 --> 00:24:29.245
this week was 750,000 instead of 850.

527
00:24:29.625 --> 00:24:30.925
Um, we're building it

528
00:24:31.745 --> 00:24:35.605
and, um, we wanna make good, steady progress.

529
00:24:35.705 --> 00:24:38.925
So does Fox. And that will benefit the team owners,

530
00:24:39.185 --> 00:24:42.965
the drivers and everybody as the series goes up over time.

531
00:24:43.195 --> 00:24:44.405
<v Speaker 1>Well, this has all been great and,</v>

532
00:24:44.405 --> 00:24:45.605
and Mark, we can't thank you enough

533
00:24:45.605 --> 00:24:47.205
for taking the time to sit with us.

534
00:24:47.265 --> 00:24:48.565
We know you haven't had a lot

535
00:24:48.565 --> 00:24:52.485
of interviews since this news broke, so, uh, honored, uh,

536
00:24:52.795 --> 00:24:53.685
that, uh, that you

537
00:24:53.685 --> 00:24:55.045
decided to take some time and chat with us.

538
00:24:55.245 --> 00:24:57.325
'cause again, this is going right to the core fan base.

539
00:24:57.325 --> 00:24:58.245
These are the people that are

540
00:24:58.245 --> 00:24:59.765
passionate about IndyCar racing.

541
00:25:00.305 --> 00:25:01.885
Um, and on that note, there's one,

542
00:25:01.945 --> 00:25:03.165
one thing I just wanna end with,

543
00:25:03.165 --> 00:25:04.365
it's kind of pivoting a little bit.

544
00:25:04.485 --> 00:25:05.645
I don't know if you can or not,

545
00:25:05.785 --> 00:25:08.645
but there's a lot of talk right now about next year,

546
00:25:08.645 --> 00:25:10.445
and obviously this has been taking a lot of your time

547
00:25:10.625 --> 00:25:11.725
and focus and energy.

548
00:25:12.265 --> 00:25:16.125
Is there any news that you can share about Calendar for 26

549
00:25:16.665 --> 00:25:18.205
and where we might be on that?

550
00:25:20.255 --> 00:25:22.045
<v Speaker 2>No.</v>
<v Speaker 4>Okay. It, it,</v>

551
00:25:22.065 --> 00:25:24.605
<v Speaker 2>Uh, you, you know about Arlington, you know, the date,</v>

552
00:25:25.345 --> 00:25:27.925
you know, one or more things that we continue to work on.

553
00:25:28.825 --> 00:25:33.485
Um, but no, I think the next step will be to, to probably,

554
00:25:33.705 --> 00:25:36.285
uh, there may be two steps about two different events,

555
00:25:36.385 --> 00:25:38.775
but at least by the second one,

556
00:25:38.775 --> 00:25:41.855
we'll put the whole calendar out and it'll all become clear.

557
00:25:41.955 --> 00:25:44.695
But we gotta get all the pieces nailed down,

558
00:25:44.755 --> 00:25:45.815
be before we go public.

559
00:25:45.955 --> 00:25:47.295
But it's gonna be a good calendar.

560
00:25:47.295 --> 00:25:48.775
There'll be some novel things in it

561
00:25:48.775 --> 00:25:51.355
that we think are exciting and, uh, um,

562
00:25:52.095 --> 00:25:53.555
we are eager to get it out Tuesday

563
00:25:53.555 --> 00:25:54.555
<v Speaker 4>Night races.</v>

564
00:25:54.555 --> 00:25:57.835
Is that a thing? ? Let's go, let's go.

565
00:25:58.505 --> 00:25:59.995
<v Speaker 2>That sounds like a Tim idea.</v>

566
00:26:00.575 --> 00:26:03.115
<v Speaker 4>You guys can, you just, I'm still good to like bum</v>

567
00:26:03.115 --> 00:26:04.155
around racetracks, right?

568
00:26:04.185 --> 00:26:05.355
This doesn't change anything.

569
00:26:05.375 --> 00:26:07.755
You or you pay, you pay. Ah, damn. We'll

570
00:26:07.755 --> 00:26:08.755
see
<v Speaker 2>.</v>

571
00:26:08.755 --> 00:26:10.955
Anyway, listen, I appreciate you guys having me.

572
00:26:11.195 --> 00:26:14.475
I love what you do in every way around the sport.

573
00:26:14.535 --> 00:26:16.355
And I'm gen I think, you know, I mean that.

574
00:26:16.615 --> 00:26:18.235
And, uh, so it's a pleasure.

575
00:26:18.235 --> 00:26:19.515
<v Speaker 1>Likewise, buddy. Thank you so much.</v>

576
00:26:19.895 --> 00:26:21.235
We will see you out in Portland.

577
00:26:21.735 --> 00:26:23.915
<v Speaker 2>All right. Take care. Safe travel. Have a</v>

578
00:26:23.915 --> 00:26:24.915
<v Speaker 4>Good one.</v>

579
00:26:24.915 --> 00:26:25.255
See you.

580
00:26:26.065 --> 00:26:27.915
<v Speaker 1>This has been off track with Hinch and Rossi.</v>

581
00:26:28.095 --> 00:26:31.195
Off Track is part of the Sirius XM Sports Podcast Network.

582
00:26:31.655 --> 00:26:32.755
If you enjoyed this episode

583
00:26:32.755 --> 00:26:35.115
and want to hear more, please give a five star

584
00:26:35.115 --> 00:26:36.155
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585
00:26:36.755 --> 00:26:38.955
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586
00:26:39.175 --> 00:26:41.915
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587
00:26:42.095 --> 00:26:44.805
And if you wanna follow us on Twitter, we're at Hinch Town

588
00:26:44.805 --> 00:26:46.165
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589
00:26:46.385 --> 00:26:47.885
If you wanna follow them, though,

590
00:26:47.885 --> 00:26:49.565
we have no idea why you would.

591
00:26:49.995 --> 00:26:52.285
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592
00:26:52.835 --> 00:26:54.805
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593
00:26:54.865 --> 00:26:56.005
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594
00:26:56.425 --> 00:26:59.405
Off Track is produced by Tim Durham, and by that we mean fi.

